This quarter, I’ve been hard at work building an iOS application designed for manufacturing and production. This product was born out of a simple revelation: communicational waste is a core issue plaguing factories around the world. Billions are spent securing top-of-the-line machinery, custom ERP solutions, and manpower, but the most common and frustrating problem we see is the consistent, systemic waste in the area of plant-wide communication.
A few months ago, I spent three days with the men and women that would be using the application we were building. That’s where I met Sid, the man who galvanized our vision and, though he doesn’t know it, changed my perspective on technology.





